The commodity price of olive oil is dropping, but here’s why premium extra virgin should not.
This is a crisis of commodity. Volatility in the market puts quality, producers, and land at risk. The headlines might say that prices of olive oil are decreasing, but some things like the impacts of the climate crisis, production and labour costs for farmers, and the customer demands globally are only increasing. Most are going to feel some relief when they see the average price of their supermarket olive oil go back to “normal”. Last year’s record high was devastating to many people who co...
